THE ROLE OF DIGITAL MARKETING AND SERVICE QUALITY ON CUSTOMER LOYALTY IN THE CAFE BUSINESS AT KAVLING DPR SIDOARJO THROUGH CUSTOMER ENGAGEMENT AS MEDIATION
Rafli Permana Putra; Muhammad Yani; Kumara Adji Kusuma
Objective:Ā This study aims to analyze the influence of digital marketing and service quality on customer loyalty through customer engagement in cafe businesses in the Kavling DPR Sidoarjo area.Ā Method:Ā The study used a quantitative approach with a...