THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS
Yunia Najachatul Chusnah; Lilik Indayani; Kumara Adji Kusuma; Rizky Eka Febriansah
Objective: This study aims to analyze the influence of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products in Sidoarjo. Method: The research adopts a quantitative approach wi...